#askdrcherry on Company Branding

Happy day #CompanywithnoBrand-Developing your brand is a worthwhile endeavor that will give you ROIs in terms of talent acquisition, retention and performance.
Here are some tips that can help you develop your brand:
 
1. Understand your employees’ motivators and behaviors
2. Listen to what your customers say and want
3. Develop a value-added proposition. What’s in it for employees?
4. Go beyond compensation. Think about quality of life after hire

Dr. Cherry

Cherry A. Collier, Ph.D. is an Organizational Psychologist, Strategist, Executive Coach, and Diversity, Inclusion, & Belonging Consultant for Personality Matters, Inc. Her science-based approach and brain-based techniques, propel people, teams, and organizations to build bridges and work from the inside out to achieve their goals. Dr. Cherry specializes in emotional intelligence, neuroscience, leadership development, and DEI Diversity, Equity and Inclusion. She received her Doctorate and Master of Science in Applied Social/Organizational Psychology from the University of Georgia and Graduated Magna Cum Laude from Spelman College. She is the author of more than twenty-five Human Behavior related books for leaders, executives, and coaches. Dr. Cherry is often called the DEI Whisperer because she has a unique ability to fiercely “hold the space” and be totally present which creates a psychologically safe environment that allows others all the space they need to fully express themselves. She listens to others with head, heart and hands approach so that they are heard, seen and understood.