#askdrcherry on Company Branding

Happy day #CompanywithnoBrand-Developing your brand is a worthwhile endeavor that will give you ROIs in terms of talent acquisition, retention and performance.
Here are some tips that can help you develop your brand:
 
1. Understand your employees’ motivators and behaviors
2. Listen to what your customers say and want
3. Develop a value-added proposition. What’s in it for employees?
4. Go beyond compensation. Think about quality of life after hire

Dr. Cherry

Dr. Cherry Collier Ph.D. in Social/Organizational Psychology from UGA. Master Certified Coach (MCC) through the ICF and a Master Certified Coach and Trainer of NLP (MCNLP), Certified Mediator and Denison Culture Certified Consultant. Author of Move Out of Your Own Way and a 100+ book series The Science and Art, a collection of best selling books on the science of human behavior and success being used as reference for leaders, executives, managers and coaches from a variety of industries and professions. Professor of Coaching for the last 6 years at a University. Professor of Entrepreneurship in the Business School of a University. Over 5,000 hours helping with clients and coaches get massive results. Over 15 years serving as a mentor coach. Published scholar and has mentored Ph.D. and MBA learners. Founding Member of Coachville. Certified in various assessments Disc, MBTI and more