Habits of an Effective Coach: Habit 4- Think Win-Win


Win-win is one of the viewpoints of human dealings and relations. According to Confucius, “The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence.” It means that excellence comes from your desire, and it goes the same with your business and the people you influence with the win-win attitude.

Whether you are a business owner, business partner or a manager, it is important that you understand why ‘thinking win-win’ is one of the habits of effective people and how it can apply to you and your people.

What is the Win-Win ethics?

Win-win ethics is “when we strive to create no losers in all our business dealings, situations where all participating parties (including consumers) get benefits without creating a loss for someone else.” This definition is also applicable for a regular individual you wanted to help.

How do you do it?

To develop that “win-win” attitude in business or the people you wanted to help, you have to gain trust and partnership in achieving the set goal.

You can do this by what they commonly call ‘Collaboration Problem–Solving”. These are the three steps to do collaborative problem solving:

  • First, make sure everyone understands and know the desired result you all want to achieve.
  • Second, have them provide their inputs on what would be their guidelines and resources needed to achieve the goal.
  • Third, have everyone decide how he or she can be accountable for each and everyone’s progress and how he or she will benefit from each individual’s success.

Through collaboration, you work with others to develop solutions that will benefit the parties involved. The key concept is to believe that it is possible to create a synergistic solution before you create them. The benefits of collaborative problem solving are trust, commitment to help others, and creative solutions.

It would also help if you provide your people with proper motivation. It is essential to have that environment where everyone can win. Again, the key to this is to build trust and rapport.

When everyone knows your business goal and you all agreed on how it is possible to achieve that goal, you do not need to do constant monitoring of performance anymore; they will now manage themselves based on the criteria that everyone collaboratively created. Think about this; an ordinary leader would manage his people and review their performance, but an even better leader would no longer need to manage his people. They set expectations together, and they manage themselves.

Remember whatever business you have or types of people in your team, to gain that ‘win-win’ thinking you have to first, make them see what the goal is for and have collaborative problem solving; motivate your people; balance courage and consideration; and get the expected result from a motivated team.

You can use this win-win thinking when hiring an employee, delegating important tasks, resolving conflicts, starting a project or accepting an assignment from a boss. You can also use this to manage your performance, peer managers, your team, customers and suppliers.

Win-win attitudes and solutions are possible! Start making them now!


Create a powerful day!

Cherry A. Collier, Ph.D., MCC, CNLPMC, RCC, CPCC

Chief Collaboration Officer, Master Certified Executive Coach & Inclusion Strategist

Personality Matters Incorporated provides many services including coaching, leadership, and organizational development. It is Personality Matters, Inc.’s goal to help facilitate the necessary resources and tools to help individuals and organizations grow to achieve their goals.

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Covey, Stephen R. The 7 Habits of Highly Effective People, Free Press: 1989

Confucious quote: http://philosiblog.com/2011/04/17/250/

Win-win Ethics: http://inventors.about.com/od/entrepreneur/a/Win-Win.htm

Collaborative problem solving:http://www.directionservice.org/cadre/section5.cfm

7 Habits for Highly Effective People http://www.businessinsider.com/stephen-coveys-7-habits-of-highly-effective-people-2012-7#!CbUn4

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Dr. Cherry

Dr. Cherry Collier Ph.D. in Social/Organizational Psychology from UGA. Master Certified Coach (MCC) through the ICF and a Master Certified Coach and Trainer of NLP (MCNLP), Certified Mediator and Denison Culture Certified Consultant. Author of Move Out of Your Own Way and a 100+ book series The Science and Art, a collection of best selling books on the science of human behavior and success being used as reference for leaders, executives, managers and coaches from a variety of industries and professions. Professor of Coaching for the last 6 years at a University. Professor of Entrepreneurship in the Business School of a University. Over 5,000 hours helping with clients and coaches get massive results. Over 15 years serving as a mentor coach. Published scholar and has mentored Ph.D. and MBA learners. Founding Member of Coachville. Certified in various assessments Disc, MBTI and more