The Significance of Being a Business Coach to Executives

You are the key! As a business coach you are needed by executives to help them know what their goals are and to put those into action. You are there to guide them in their journey of becoming the best leaders of the economy. Let’s take for example Michelle Woodward, an Executive Coach and Career Strategist. For over 9 years she had been taking on all the places where people get stuck and  de-stuckifies them. She has been constantly helping business owners to overcome struggles they are facing and excel in the corporate world.

According to Lori Follmer, “Michele is an incredible coach and business consultant, who is constantly seeking to think outside the box to help her clients get the best results. She is continually challenging herself to learn new things that could give her the ability to help her clients move forward in a positive direction. She is very personable and flexible to meet the business needs. I highly recommend her.”

Being a business coach requires unbiased attention to details. You are a consultant for many reasons. Business owners need the help of a coach to develop long-term and short term goals and strategies, as well as improve their businesses in areas that they might have overlooked. A business coach will make it possible for executives to thrive, to conquer the obstacles they are facing in their daily business dealings.

As the world of business moves faster and gets more competitive it is difficult to keep up with both the changes in the industry as well as the innovations in sales, marketing and management strategies. Having a Business Coach isn’t a luxury executives don’t need; it is a necessity a business must have. They must know the truth and only a business coach can tell it to them, even if they don’t want to hear it. Below are some reasons why a business coach is important to business owners.

• A Coach can help them see the forest for the trees.

• A Coach will make them focus on the game and their long-term strategies.

• A Coach will make them run more laps while making each round easier and more efficient.

• A Coach will tell it like it is.

• A Coach will give them small pointers based on years of experience.

• A Coach will listen.

• A Coach will help them develop long-term plans that will allow their businesses to function more efficiently and make more profit.

• A Coach will be their marketing manager, their sales director, their training coordinator, their partner, their confidant, their business mentor, their best friend… and, a BUSINESS COACH will help them make their dream come true.

High performance and success are a result of choices, like the choice many are making to engage a personal business coach. You are equipped to support the needs of business owners in terms of growing leadership skills, improving communication, managing effectively, organization and efficiency, dealing with difficult people, creating career strategies, addressing burnout, starting a business, and finding deeper meaning and purpose.

Personality Matters Incorporated provides many services including coaching, leadership, and organizational development. It is Personality Matters, Inc.’s goal to help facilitate the necessary resources and tools to help individuals and organizations grow to achieve their goals.

Personality Matters, Inc.

Dr. Cherry A. Collier

919. 4. PEOPLE or 919.473.6753


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Dr. Cherry

Dr. Cherry Collier Ph.D. in Social/Organizational Psychology from UGA. Master Certified Coach (MCC) through the ICF and a Master Certified Coach and Trainer of NLP (MCNLP), Certified Mediator and Denison Culture Certified Consultant. Author of Move Out of Your Own Way and a 100+ book series The Science and Art, a collection of best selling books on the science of human behavior and success being used as reference for leaders, executives, managers and coaches from a variety of industries and professions. Professor of Coaching for the last 6 years at a University. Professor of Entrepreneurship in the Business School of a University. Over 5,000 hours helping with clients and coaches get massive results. Over 15 years serving as a mentor coach. Published scholar and has mentored Ph.D. and MBA learners. Founding Member of Coachville. Certified in various assessments Disc, MBTI and more